In September 2024, Johnnie Walker celebrated 100 years of sales in Thailand and the top brand continues to ...
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HEINEKEN launches Global GenAI Lab in Singapore
HEINEKEN launches Global GenAI Lab in Singapore
The HEINEKEN Company has announced the launch of its first Global Generative AI (GenAI) Lab in Singapore. This initiative aims to transform how GenAI enhances growth, productivity, and customer engagement across the company’s global operations. Established in collaboration with AI Singapore, the HEINEKEN GenAI Lab marks a significant milestone in HEINEKEN’s journey to becoming the world’s best-connected brewer. “GenAI will play an increasingly important role in understanding consumer needs, enhancing customer engagement, and improving productivity throughout the company. The establishment of the Global GenAI Lab marks a significant milestone in HEINEKEN’s digital transformation journey, highlighting our strategic focus on advanced […]
Diageo India Launches Water, Sanitation, and Hygiene (WASH) Initiatives in Goa
Diageo India Launches Water, Sanitation, and Hygiene (WASH) Initiatives in Goa
Diageo India (United Spirits Ltd.) among the country’s leading alcobev companies, has launched two Water, Sanitation, and Hygiene (WASH) projects in Ponda, Goa in collaboration with BharatCares (a social impact arm of CSRBOX group). The project was recently launched in the presence of Madhu Khandeparkar, Gram Sarpanch, Bethoda Village; Anoop Saxena, Unit Head- Goa, Diageo India and Dhanraj Singh Chouhan, Project Coordinator – CSR Programs, BharatCares. These WASH projects will benefit 85 students and faculty in Goa with improved access to clean drinking water and sanitation facilities. At Government Primary School, Bethoda, the initiative includes renovating school facilities, upgrading drinking […]
Japan’s new logo reinforces ‘Standards for Labeling Japanese Whisky’
Japan’s new logo reinforces ‘Standards for Labeling Japanese Whisky’
Japan Spirits & Liqueurs Makers Association (JSLMA) has announced theadoption of a new logo to reinforce their “Standards for Labeling Japanese Whisky” (industry standards), established in February 2021. By having JSLMA members apply this logo to their products that comply with the industry standards, the association hopes to raise awareness of Japanese whisky both in Japan and abroad, while also making it easier for consumers to distinguish it from other types of whisky. This action represents a critical phase in the JSLMA’s ongoing efforts to make their industry standards into a legally binding definition, as they begin preparation for Geographical […]