HEINEKEN launches Global GenAI Lab in Singapore
The HEINEKEN Company has announced the launch of its first Global Generative AI (GenAI) Lab in Singapore. This initiative aims to transform how GenAI enhances growth, productivity, and customer engagement across the company’s global operations. Established in collaboration with AI Singapore, the HEINEKEN GenAI Lab marks a significant milestone in HEINEKEN’s journey to becoming the world’s best-connected brewer. “GenAI will play an increasingly important role in understanding consumer needs, enhancing customer engagement, and improving productivity throughout the company. The establishment of the Global GenAI Lab marks a significant milestone in HEINEKEN’s digital transformation journey, highlighting our strategic focus on advanced […]
