Tiger Beer, Vietnam’s leading premium beer, recently introduces its new look and the updated brand story, marking the start of an exciting journey. The new identity embodies the same world-acclaimed taste of Tiger Beer, while showing the brand’s uncaged spirit and commitment to progress.
Over the brand’s journey of 92 years to date, Tiger Beer has roared forward with bold moves and created, meaningful connections with consumers. This festive season, Tiger Beer has unveiled a new look. In this historic move, the Tiger and Tiger Crystal brands have united under a bold new look, featuring the image of a courageously rising tiger. The evolution of Tiger Beer is also reflected in a harmonised combination of modern blue, dynamic orange, and premium silver, which altogether bring an elevation to the brand.
The progressive spirit of this remarkable new look is captured in a redesigned bottle and can labels, with the ‘Tiger Stripe’, inspired by the iconic upward movement when we raise a beer in cheers.
“With this refreshed look, Tiger Beer aims not only to spark the courage within each individual, but also cheers for the team spirit of the fellow Tigers. It’s this spirit that gets us to move forward confidently, to conquer any goals we set for ourselves. We believe that progress could and should not be an individual effort; it always requires companionship from a strong league. For the festive season, let’s us “Roar Together” with Tiger, and turn every challenge into a motivation as we “Uncage New Year with Courage,” shared Huỳnh Phương Thảo, Marketing Director of Tiger Beer.
This festive season, Tiger Beer has introduced its Lunar New Year gift pack. The special packaging is for Tiger 330ml 24 cans, Tiger Crystal 330ml 24 cans, Tiger Cool Pack 250ml 24 cans, and Tiger Crystal Cool Pack 250ml 24 cans. The packaging features vibrant red and symbolises luck and prosperity for the new year.