Lao Brewery Company, the leading brewery in Laos, proudly announces a landmark partnership with global snack giant PepsiCo Snacks. This strategic collaboration marks a significant milestone for both companies and the nation. Lao Brewery Company will leverage its market leadership in Laos to distribute PepsiCo’s popular snack brands such as Lay’s, Tawan, Sunbites, Doritos and Cheetos.
“Partnering with PepsiCo Snacks is a testament to our dedication to growth and innovation,” says Henrik Juel Anderson, Managing Director of Lao Brewery Co., Ltd. “We are excited to take PepsiCo’s beloved snack brands to new heights in Laos, offering our consumers a wider range of high-quality products. This collaboration is poised to drive brand expansion and economic growth, further solidifying our role as a key player in the Lao market.”
This strategic collaboration marks a significant milestone for both companies and the nation, aligning with LBC’s vision for growth and Carlsberg’s global strategy. With a long-standing reputation for excellence in the beverage industry, LBC will leverage its market leadership in Laos to distribute PepsiCo’s popular snack brands such as Lay’s, Tawan, Sunbites, Doritos, and Cheetos.
LBC will provide direct store delivery, warehousing, and other distributor services to the local market starting from January 1, 2025. PepsiCo Snacks brings its global expertise and a diverse portfolio of snacks that have resonated with consumers worldwide. By entrusting LBC with the distribution of these products, PepsiCo is demonstrating confidence in LBC’s ability to navigate the local market and achieve significant growth.
Sales Director of PepsiCo, Adisorn Sinsirithavorn added, “We are thrilled to partner with LBC. Their deep understanding of the Lao market and their commitment to quality make them the ideal partner to expand our presence in this dynamic region. Together, we aim to contribute positively to the Lao economy.”
This partnership aligns with Carlsberg’s global vision under the Accelerate Sail 27 initiative, emphasising sustainable growth and localised market expansion. It reflects a shared commitment to excellence and innovation, ensuring that consumers in Laos benefit from a wider array of high-quality snacks alongside an extensive range of beverage options.