AB InBev is highlighting beer as the beverage of moderation, reinforcing its commitment to responsible consumption through its growing portfolio of low- and no-alcohol options.
As part of its annual Global Beer Responsible Day celebrations on October 2, the company’s teams worldwide visited retail shops, pubs, and restaurants to share moderation tips, offer samples of no-alcohol beers, and encourage responsible enjoyment.
At AB InBev’s Global Innovation and Technology Center (GITEC) in Belgium, media and stakeholders were given a behind-the-scenes look at how the brewer is enhancing flavour in its alcohol-free offerings. “Our brewers and scientists are crafting high-quality, no-alcohol beers with their own unique taste and character—from Jupiler 0.0, named the world’s best no-alcohol lager, to Corona Cero, the Global Beer Sponsor of the Olympic Games Paris 2024,” said David De Schutter, Global Vice President of GITEC.
With 29 no-alcohol brands available in more than 45 markets, AB InBev is among the world’s largest producers in the category. The brewer has invested over $1 billion in social norms marketing campaigns and supports technology-driven initiatives to reduce harmful drinking.
From local pubs to global sporting arenas, AB InBev aims to make beer the beverage of balance—celebrating life’s moments with moderation.