HEINEKEN has announced that Asia Pacific Breweries Singapore (APBS), its wholly owned subsidiary in Singapore, will shift to an import-based supply model supported by HEINEKEN breweries across the region. The move, part of HEINEKEN’s EverGreen 2030 strategy, will maintain and deepen Singapore’s role as a base for regional commercial operations, logistics, innovation and GenAI-enabled capabilities.
Singapore will remain the global home of Tiger Beer, with the brand’s global leadership anchored in Singapore, setting strategy, shaping creativity, and guiding direction and R&D that support the brand worldwide. Singapore will also continue to play a pivotal role within HEINEKEN’s Asia Pacific network by driving brand building, commercial excellence and innovation.
Large-scale brewing at the Tuas brewery will be phased down progressively by the end of 2027 to support a more agile regional supply approach. Over time, the Tuas site will be redeveloped to support regional logistics and include a pilot brewery for innovation.
To support the import-based supply model, HEINEKEN will reallocate large-scale production to established regional breweries in Malaysia and Vietnam. In Singapore, APBS will focus on regional commercial operations, demand planning, packaging adaptation, export-market services and innovation support.
These changes reinforce HEINEKEN’s long‑term commitment to Singapore and its intention to maintain and deepen its presence as a strategic base for the region. As part of the company’s EverGreen 2030 strategy to deliver growth and long‑term value, HEINEKEN will continue building Singapore‑based capabilities over time.