In Vietnam, it is Tết, Lunar New Year. It is that time of the year for family reunions, friends catching up, cultural activities and positive vibes. The Lunar New Year is the most celebrated festival in Vietnam.
Ringing in the festival with a number of promotions is the Hanoi Beer-Alcohol-Beverage Joint Stock Corporation or HABECO. Welcoming the Year of the Tiger 2025 full of good fortune, Hanoi Beer brings customers many valuable prizes on the occasion of Tet with the promotion programme “Seeing Hanoi Beer is seeing Tet”.
Every spring, the characteristic yellow and red colour of Hanoi Beer are the first signs that Tet is approaching. And when we feel the familiar taste of Hanoi Beer, we feel like returning to the family rice tray, telling old stories together and cherishing dreams for a full new year. In Tet 2025, Hanoi Beer deserves the title of National Brand to become a symbol of the Vietnamese New Year, a bridge to connect families for many generations and accompany Vietnamese people to preserve and promote good traditional cultural values.
With the desire to thank customers who have always accompanied Hanoi Beer on the occasion of the Lunar New Year, Hanoi Beer has launched the promotion programme “Open the lid immediately to welcome the golden millionaire ‘Seeing Hanoi Beer is seeing Tet’ with many extremely attractive prizes to bring a lucky Tet season.
The promotions are on till March 31, 2025. Customers aged 18 years and older when buying yellow or blue canned Hanoi Beer will have the opportunity to win 18 SH 125i cars, 188 SJC 9999 gold threads or cash equivalent value and millions of phone top-up cards worth 20,000 VND and 10,000 VND.
To determine the winner, customers should look for a lucky scratch card with a prize code attached to the inside of the Hanoi Beer barrel. Customers scratch the silver coating on the card to get the prize code. To participate in the promotion, please follow the instructions printed on the scratch card in three ways below:
Option 1 (Free): Scan the QR Code and enter the code on the Zalo Bia Hanoi page; Option 2 (Free): Scan the QR Code and enter the code on the www.kmbiahanoi.vn website; and Option 3 (1,000 VND/message): Compose a message and send it to the number 8068 according to the syntax: BHN [space] [Card code].
For each valid prize code in one of the three ways above, customers who win the Third and Fourth Prizes will receive the prize directly to their phone account or pay with a deposit code. In addition, each code can participate in the draw 01 time to choose the winning code for the First Prize and the Second Prize. For codes that do not win the Third Prize or Fourth Prize, customers still have the opportunity to participate in the draw to choose the First and Second Prizes. This year’s Tet promotion programme of Hanoi Beer draws prizes in three rounds, scheduled to take place on December 16, 2024, January 16 2025 and April 1, 2025 to find 18 First Prizes and 180 Second Prizes.