Sazerac has acquired Dirty Shirley, a ready-to-drink cocktail brand known for its cheeky vodka-spiked take on the classic Shirley Temple.
“We are excited to make the Dirty Shirley brand a part of the Sazerac family,” said Jake Wenz, CEO of Sazerac. “The brand has carved a unique space in the RTD category with their bold cocktails and distinct personality, and we’re looking forward to continuing to build on the solid foundational work done by the brand to-date.”
The acquisition comes as the Shirley Temple makes a major comeback, fuelled by consumers craving their favourite childhood nostalgia drink but this time, with a grown-up upgrade.
“Sazerac is the perfect home for Dirty Shirley,” said Adam Kost, Founder of Dirty Shirley. “They have the scale, expertise, and vision to take the brand to the next level, and I have full confidence they will continue to build Dirty Shirley into an iconic name in the spirits industry.”
Dirty Shirley joins Sazerac’s robust, global spirits portfolio including BuzzBallz, Buffalo Trace Bourbon, Traveller Whiskey, Fireball Cinnamon Whisky, Southern Comfort, SVEDKA Vodka, Wheatley Vodka, Myers’s Rum, Paddy’s Irish Whiskey and many more.