Global trends indicate it’s time for white wine to dominate and signal an impending surge of lower-alcohol, no-alcohol and lighter red wines. But how do these trends translate to the Southeast Asia region?
The session on ‘South East Asia wine trends vs global wine trends’ saw three experts discuss the same. Singapore-based Wine Communicator, Nimmi Malhotra moderated the session which included IWS Commercial Wine Director Michel Conrad, and Nimbility co-founder Ian Founder, Richard Hemming MW. Setting the context, Malhotra said that this year white wines are ruling over red wines the world over. Also, the trend was towards drinking less wine than before, preferring quality over quantity. As in spirits, premiumisation has become the buzzword, driven by the younger generation who have more disposable income and are keen on immersive experiences.
Global trends indicate it’s time for white wine to dominate and signal an impending surge of lower-alcohol, no-alcohol and lighter red wines. Hemming said that wine consumption the world over was seeing a dip and Asia followed suit as those of legal drinking age are looking at lower alcohol, natural and sustainable options. Interestingly, the growth of wines from within Asia, particularly from Japan, is happening, she mentioned.
Hemming said there is a growing interest here, but what people really want at 67 Pall Mall every day is Chablis, Sancerre, Puligny, not even Riesling. He added that the region’s white wine choices are somewhat predictable, while Champagne is still considered to be primarily a celebration drink, rather than an everyday wine.”
“While it remains a benchmark for quality sparkling wine globally, in Southeast Asia, its consumption is closely tied to special occasions, luxury positioning, and high-end hospitality experiences.”
He added that although consumption is growing, particularly in urban centres like Singapore and Bangkok, other sparkling categories such as Prosecco and Cava are gaining ground due to their accessibility and affordability—offering everyday alternatives to Champagne for younger or less brand-loyal consumers.
Michel Conrad said emerging wine markets such as Thailand present particular opportunities to producers of richer, fuller-bodied wines, as local consumers increasingly seek bold flavours and premium drinking experiences.