Padel is fast becoming a popular lifestyle sport in Malaysia, with Heineken 0.0 naturally fitting into its growing social scene. Heineken 0.0 has teamed up with Motherchuckers to bring that energy to life through Ground 0.0—a limited-edition athleisure collection inspired by the sport’s active, expressive culture.
Ground 0.0 is designed for both on- and off-court wear, reflecting the duality of padel today: performance and lifestyle in constant motion. Built for movement, connection, and everyday expression, the collection extends the game beyond the final point into how people play, meet and move through the day.
At the heart of it is Heineken 0.0, crafted to fit effortlessly into everyday social moments, whether planned or spontaneous.
As the Global Beer Partner of Premier Padel, Heineken 0.0, in collaboration with Playtomic and LÖK, continues to expand its presence in one of the world’s fastest-growing sports—not just through the game itself but through the culture that surrounds it. From pre-game to post-match, padel is as much about the connection as it is about the sport, making it a natural fit for the brand.
This connection is further embodied by Heineken 0.0 Global Brand Ambassador Serena Williams, whose presence on and off the court reflects the social energy and culture of padel. A 23-time Grand Slam champion and one of the most celebrated athletes in the world, Serena has increasingly embraced padel as part of a more social, active way to engage with racket sport.
Sean O’Donnell, Marketing Director of HEINEKEN Malaysia, shared, “Heineken 0.0 has always been about enhancing social moments—wherever they happen, however they unfold.
“Padel reflects that shift in modern sport. It’s fast, expressive, and inherently social, which makes it a natural space for Heineken 0.0 through Ground 0.0 and our collaboration with Motherchuckers. This is about being part of how people are playing, connecting and expressing themselves today—not just on the court, but beyond it.”